Religious Tourism in Asia –

Religious Tourism in Asia -


The Asia-Pacific region is considered the world’s religious core, with the greatest number of pilgrims and travellers to religious events for both international and domestic tourism. It is estimated that there are approximately 600 million national and international religious and spiritual voyages in the world, of which over half take place in Asia.

This book focuses on tourism and sacred sites in Asia. Contemporary case studies of religious and pilgrimage activities provide key learning points and present practical examples from this ‘hub’ of pilgrimage destinations. They explore ancient, sacred and emerging tourist destinations and new forms of pilgrimage, faith systems and quasi-religious activities.

It will be of interest to researchers within religious, cultural, heritage and Asian tourism.

Key features include:

– An Asian perspective on a growing area of tourism.

– Case studies from across the continent.

– Full-colour images of pilgrimage sites and key destinations bring the topic to life.

Table of contents

  • 1: Religious Tourism and Sacred Sites in Asia
  • 2: The Rise of Heritage and Religious Tourism to Sacred Sites in Oman
  • 3: Entrepreneurship for Religious Tourism in Mumbai, India
  • 4: Spiritual Tourism in Sufism in South Asia
  • 5: Religious Tourism in Azerbaijan: Current Challenges
  • 6: The Sacred in Caves and Mountains: Animist and Christian Interfaces in the Philippines
  • 7: Religious Tourism in the Ideological Framework of Chinese Tourism Education
  • 8: Religious Tourism: The Beginning of a New Era with Special Reference to India
  • 9: Pilgrimage and Historical Tourism on West Java: Learning about History
  • 10: To Own the Sacred, to Control the People: Maha¯bodhi Temple Complex, Bodhgaya¯, India
  • 11: Branding the Buddha’s Birthplace: Exploring Nepal’s Potential to Become a Destination of Global Buddhist Tourism
  • 12: Religious Migrations in Contemporary Central Asia
  • 13: Religious Festival in Tourism: A Comparative Perspective of the Aobao Festival
  • 14: To Brand Gandhara, the Ancient Buddhist Centre: Pakistan’s Potential to Develop Buddhist Tourism
  • 15: Nankana Sahib as ‘A Symbol of Religious Coexistence’
  • 16: The Destination Marketing Development of Religious Tourism in Uzbekistan: A Case Study
  • 17: Religion and Religious Tourism: A Case Study of Kerala


Suitable for researchers of religious, cultural, heritage and Asian tourism.


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